NORTH ANDOVER, Mass. – The Merrimack College athletic department on Wednesday announced a three-year partnership with Playfly Sports, the sports industry's leading revenue maximization company for ticket sales.
Playfly Sports will manage the outbound ticket sales for the College's athletic department, including overseeing the ticket sales for Merrimack men's and women's hockey and men's and women's basketball games at Lawler Arena as well as football games at Duane Stadium.
"In the changing college sports landscape, it is imperative that we are able to remain competitive and generate revenue for our athletic department," Merrimack College athletic director Joe Foley said. "Playfly has proven their ability to support ticketing sales time and time again, and we have full confidence they will help us achieve our financial goals."
The company operates ticket sales and other revenue generation efforts for over 65 college athletic departments and 100 professional teams with a portfolio of over 2,200 advertisers.
With a main corporate office in Pennsylvania, Playfly will have two employees located at the Merrimack ticket office.
"With our schools, we are immensely focused on building partnerships that will be mutually successful," said Joe Kronander, the vice president of client development at Playfly Sports. "Playfly's resources across business units have led to a proven track record of revenue generation that will take Merrimack Athletics to the next level."
Playfly has been named a "Best Place to Work in Sports" by Sports Business Journal, Front Office Sports and Newsweek.Â
About Merrimack College Athletics
Merrimack College sponsors 28 Division I varsity sports and competes primarily in the Metro Atlantic Athletic Conference, the men's and women's hockey teams compete in Hockey East. The Warriors are committed to excellence in competition, academics and community engagement while providing a transformative student-athlete experience.
